Sr. Marketing Automation Specialist Toronto, ON

About HUB International

HUB International Limited (HUB) is a top-5 global insurance and employee benefits broker, providing a broad array of property, casualty, risk management, life and health, employee benefits, investment and wealth management products and services throughout Canada and the United States. More information is available at www.hubinternational.com

Position Summary

Join one of the top acquiring insurance brokerages as we expand our marketing automation team. We are seeking individuals who are great with implementing B2B email campaigns to support the sales of insurance, benefits and retirement products and services. The Senior Specialist, Marketing Automation, will be responsible for developing and contributing to the strategy of email communications, automation, and multi-channel marketing automation campaigns. Together with the Manager, Marketing Automation, you will develop an A/B testing plan and process and establish a regular format and cadence for campaign reporting. Reporting to the Manager, Marketing Automation, you will collaborate with our digital, analytics, brand, and field teams. Serve as a principal email and marketing automation expert - empowering the marketing team to further its mission to drive leads and sales. You are a data-driven marketer with experience operating the email channel and creating exceptional user experiences.

Responsibilities

  • Own the daily execution of one-time and automated email campaigns including - collaboration with Brand and Field Marketing teams to develop optimized content and messaging, email template creation & editing (HTML), brand style execution, list segmentation, scheduling, deployment, measuring, testing, optimization, and reporting.

  • Measure, monitor, and track campaign performance against benchmarks and drive corrective actions that deliver continuous improvements. Communicate campaign results, both written and verbal, to marketing teams and stakeholders on an ongoing basis

  • Contribute to the creation of monthly, quarterly, and ad hoc reports sharing performance results and provide insights related to testing, optimization, and opportunities for future campaigns.

  • Conduct ongoing A/B testing related to subject lines, email copy, layouts and CTAs that drives conversion improvements. Maintain a meticulously planned and documented testing plan/schedule to continually improve performance.

  • Ensure cross-browser/email client compatibility through testing and optimization

  • Lead and manage ongoing email whitelisting, list cleaning and maintenance efforts to improve our deliverability rates against industry benchmarks.

  • Build customer journeys and interactions across the customer lifecycle that help drive engagement and conversions.

  • Proactively identify opportunities to improve the effectiveness of email marketing programs, platform, or processes from in-depth knowledge of campaign management and email execution tools.

  • Serve as subject matter expert on marketing cloud capabilities, automation processes, deliverability, and email marketing best practices.

  • Share email and marketing automation best practices and guidance with the team to improve conversion.

  • Execute key marketing automation strategies and special projects as assigned.

Qualifications

  • 2+ years of direct experience testing and deploying high-volume marketing email campaigns in an enterprise email marketing platform / ESP.

  • Working knowledge of marketing automation platforms such as Microsoft Dynamics 365 Marketing, Act-On, Salesforce, Marketo, HubSpot, or Eloqua. Direct experience designing and creating emails, building email lists, creating audience segments, A/B testing, automation journeys, deployment, and tracking.

  • Solid knowledge of email creative design, HTML/CSS coding for email, and familiarity with responsive design best practices

  • Have strong data evaluation and analytical skills, with the ability to extract and interpret data and draw data-oriented insights and effectively communicate results and solutions to stakeholders.

  • Solid knowledge of cross-browser and email environments (Firefox, IE, Safari, Chrome, etc.) and familiarity with testing and optimization tools such as Litmus or Email on Acid

  • Experience with A/B testing– including subject lines, CTAs, content and reporting on tests

  • Solid knowledge of email marketing best practices, deliverability best practices and CAN-SPAM/CASL

  • Strong proof-reading skills and a keen eye for detail

  • Strong project management skills and working knowledge of using project and workflow management tools.

  • Experience with managing data in a CRM system integrated with a marketing automation platform such as Microsoft Dynamics 365 – including list segmentation and list loading

  • Excellent Microsoft Office skills and a strong working knowledge of Excel (able to build Pivot tables, simple dashboards, models a plus)

  • Ability to work independently as well as part of a team in a collaborative environment.

  • Flexible, able to adjust to changing priorities and operate effectively in a fluid and fast-paced environment.

  • Proactive and self-motivated.

  • Detail oriented and comfortable managing projects and initiatives to tight deadlines

  • Excellent organizational and prioritization skills to manage multiple projects with successful execution

Department Marketing

Required Experience: 2-5 years of relevant experience

Required Travel: No Travel Required

Required Education: Bachelor's degree (4-year degree)

Hi, we’re HUB.

In a rapidly changing world, we advise businesses and individuals on how to prepare for the unexpected.

When you partner with us, you're at the center of a vast network of experts who will help you reach your goals through risk services, claims management, and compliance support.

And this gives you the peace of mind that what matters most to you will be protected — through unrelenting advocacy and tailored insurance solutions that put you in control.

About HUB International

Headquartered in Chicago, Illinois, HUB International Limited (HUB) is a leading full-service global insurance broker providing property and casualty, life and health, employee benefits, investment and risk management products and services. From offices located throughout North America, HUB’s vast network of specialists provides peace of mind on what matters most by protecting clients through unrelenting advocacy and tailored insurance solutions. For more information, please visit hubinternational.com.