Field Marketing SpecialistToronto, ON

About HUB International

HUB International Limited (HUB) is a top-5 global insurance and employee benefits broker, providing a broad array of property, casualty, risk management, life and health, employee benefits, investment and wealth management products and services throughout Canada and the United States. More information is available at www.hubinternational.com.

Reporting to the Field Marketing Manager, the Field Marketing Specialist will develop and execute lead generation and pipeline acceleration marketing programs for assigned markets. The Field Marketing Specialist will be responsible for helping us grow brand awareness, maintain our regional shared leads program to deliver high quality leads and support pipeline acceleration activities to further generate revenue. The ideal candidate will have excellent organizational skills, be results-driven and have superior attention to detail, especially with analytics. Being a part of the Marketing Center of Excellence, this is a great position to learn and grow with the company, requiring a unique combination of micro and macro planning.

Note: This role is hybrid in Toronto

Responsibilities:

  • Coordinate with manager on executing marketing initiatives in assigned region marketing plans

  • Support managing strategy logistics in marketing events (virtually & in-person) in assigned regions including event schedules, promotion, follow-up campaign and tracking performance to drive growth

  • Manage logistics in lead generation campaigns (trade shows, sponsorships and speaking engagements, etc.) in assigned regions from start to finish including research (testing and optimizing), booking/contacts, coordinating day-of logistics with local offices, follow-up campaign and tracking performance to drive growth

  • Manage advertising campaigns (digital and print) in assigned regions including research (testing and optimizing), booking/contacts, content creation, working with the design team and tracking performance to drive growth

  • Support lead nurture and lead re-engagement programs and work with sales on opportunities with a lead qualification process

  • Keep a pulse on new and creative opportunities to drive lead generation in assigned territories

  • Provide support for all other members of the field marketing team and their duties as needed

  • Provide proactive consultative services to the team (internal & external) that are within project scope to drive towards a marketing center of excellence and shared goals

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or related area

  • Minimum of 4+ years of experience in a corporate or agency environment with involvement in executing marketing strategies

  • Solid understanding of demand generation program creation, execution, measurement, analysis and reporting

  • Strong understanding and demonstrated proficiency on leveraging CRM and marketing automation tools (Microsoft CRM preferred)

  • Highly organized with the ability to juggle competing demands, priorities, and resources

  • Self-motivated “go-getter”, strong-willed, with a positive attitude who thrives in a fast-paced environment and can react to changing priorities

  • Strong attention to detail and keen focus on quality

Join Our Team

Do you believe in the power of innovation, collaboration, and transformation? Do you thrive in a supportive and client focused work environment? Are you looking for an opportunity to help build and drive change in a rapidly growing and evolving organization? When you join HUB, you will be part of a community of learners and doers focused on helping our leaders maximize the potential of their employees.

Department Marketing

Required Experience: 2-5 years of relevant experience

Required Travel: No Travel Required

Required Education: Bachelor's degree (4-year degree)