Hub International Marketing Coordinator in San Diego, California
We are looking for a self-starting individual with strong experience in B2B marketing to develop and execute various marketing strategies for our regional offices. The Field Marketing Coordinator will be responsible for helping us grow brand awareness, maintain our regional shared leads program to deliver high quality leads and support pipeline acceleration activities to further generate revenue.
The ideal candidate will have excellent organizational skills, be results driven and have superior attention to detail, especially with analytics. Reporting to the Field Marketing Manager, this is a great position to learn and grow with the company.
Work closely with Field Marketing Manager to execute marketing initiatives from regional marketing plans
Test, optimize, and manage a range of lead generation strategies to drive growth in Marketing Qualified Leads (MQLs) while maintaining a healthy Cost-per-Lead (digital, sponsorships, speaking engagements, trade shows, webinars, etc.)
Obtain feedback on quality of leads (MQLs) and sales opportunities generated from marketing campaigns through CRM system
Support lead nurture and lead re-engagement programs
Coordinate schedule and deliverables of assigned campaigns and work with vendors as well as key functions within marketing and sales
Help organize marketing events (virtually & in-person) in assigned regions including event schedule, venue contracts, registration set up, promotion, day-of logistics and follow up
Coordinate, test, edit and execute email sends from marketing automation system including maintaining various email subscription lists
Assist with advertising campaigns (digital and print) in assigned regions including research (testing and optimizing), booking/contacts, content creation and tracking performance
Track all marketing events and campaigns in CRM system and report on key success metrics weekly, monthly, quarterly and annually (email performance, campaign performance, revenue tracking and pipeline tracking)
Track and manage all tasks in project management system (Workfront)
Research/monitor local and regional community events, sponsorships, competitor activity and new and/or creative opportunities to drive lead generation in assigned territories
Provide support for all other members of the field marketing team and their duties as needed
Customer service oriented with the ability to deliver a high-quality marketing experience to internal stakeholders and maintain strong relationships in the field
Proactive and self-motivated “go-getter” and proven track record in a fast-paced environment and organizational skills to manage multiple projects with successful execution
Solid understanding of demand generation program creation, execution, measurement, analysis and reporting
Detail-oriented and the ability to multi-task under tight deadlines
Positive attitude and inclination to take on any requested task
Demonstrated proficiency on leveraging CRM and marketing automation tools
Learns quickly and efficiently and can work both independently and as part of a team, in person and remote
Proficient with Microsoft Office with advanced knowledge of Excel
Project Management software experience a plus
Education and/or Experience:
Bachelor’s degree or higher in business, marketing, communications, or related field or related education
2-3 years of related strategic marketing experience, or an equivalent of education and experience. B2B, insurance brokerage, or related services experience preferred.
Ability to work in a matrixed team environment, where the completion of projects depends on collaboration with marketing and practice professionals, often from varying levels and different departments
Strong interpersonal skills and the ability to work with employees of all levels, critical thinking ability with business and marketing aptitude, strong project management and organizational skills, ability to manage internal client expectations and to prioritize and plan work activities, precise attention to detail, and excellent verbal and written communication skills
Join a Winning Team at HUB International
When you join the team at HUB International, you become part of the 5th largest global insurance broker, providing a broad array of property, casualty, risk management, life and health, employee benefits, investment and wealth management products and services. Becoming a part of HUB means that you thrive in an entrepreneurial and fast paced team environment supported by over 12,000 professionals in 450 offices across North America. You will be able to actively contribute to our track record of year over year growth fueled by innovative new products and services, mergers and acquisitions, and a great team of people. As part of our talent engine, you will exemplify our strong core values which drive our unique corporate culture. HUB’s entrepreneurial spirit is evident in our people, products and philanthropic initiatives and we are passionate about our talent!
Required Experience: 2-5 years of relevant experience
Required Travel: Negligible
Required Education: Bachelor's degree (4-year degree)
HUB International Limited is an equal opportunity and affirmative action employer that does not discriminate on the basis of race/ethnicity, national origin, religion, age, color, sex, sexual orientation, gender identity, disability or veteran's status, or any other characteristic protected by local, state or federal laws, rules or regulations. The EEO is the Law poster and its supplement is available here athttp://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm.
We endeavor to make this website accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the US Recruiting Team toll-free at (844) 300-9193 orUSRecruiting@hubinternational.com. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Hi, we’re HUB.
In a rapidly changing world, we advise businesses and individuals on how to prepare for the unexpected.
When you partner with us, you're at the center of a vast network of experts who will help you reach your goals through risk services, claims management, and compliance support.
And this gives you the peace of mind that what matters most to you will be protected — through unrelenting advocacy and tailored insurance solutions that put you in control.
About HUB International
Headquartered in Chicago, Illinois, HUB International Limited (HUB) is a leading full-service global insurance broker providing property and casualty, life and health, employee benefits, investment and risk management products and services. From offices located throughout North America, HUB’s vast network of specialists provides peace of mind on what matters most by protecting clients through unrelenting advocacy and tailored insurance solutions. For more information, please visit hubinternational.com.