Senior Manager, Demand Generation - Insurance Industry Chicago, IL

About Us

Specialty Program Group (SPG) is a leading specialty insurance platform, committed to delivering innovative insurance solutions to meet the diverse needs of our portfolio of businesses and their clients. We are the wholesale & MGA division of HUB International (5th Largest Global Broker). SPG acts in a holding company capacity acquiring best in class underwriting businesses to operate independently under discrete brands (portfolio of companies). We have grown from 5 employees to over 900+ in just 5 years and we’re just getting started.

We are seeking an experienced Senior Digital Marketing Manager contribute to our digital marketing strategies and lead the demand generation for our brand and portfolio of brands. A team member who delivers excellence every day, proactively communicates with others, pursues growth and learning, and builds lasting relationships based on trust. You must be character-first, efficient, detail oriented, an independent worker, and want to be part of our exciting future.

Job Overview

As a Senior Demand Generation Manager, you will be responsible for contributing to the development of digital strategies and owning our lead generation initiatives leveraging SEO, SEM, paid search, paid social, affiliate marketing, AI tools (narrow and general). You will manage relationships with freelancers, third-party agencies, and multiple stakeholders to ensure the successful execution of our lead generation strategies while working closely with our content


Key Responsibilities

  • Develop, implement, and manage comprehensive digital marketing strategies with one clear objective – lead generation.

  • Oversee affiliate marketing programs to drive growth and reach target audiences.

  • Leverage AI tools, such as ChatGPT, to improve customer interaction, enhance

marketing efforts, and optimize lead generation.

  • Collaborate with freelancers, third-party agencies, and internal teams to execute marketing campaigns.

  • Evaluate the effectiveness of paid marketing campaigns, making necessary adjustments to improve performance and meet KPIs.

  • Monitor industry trends and competitor strategies to stay ahead of the curve and implement innovative digital marketing techniques.

  • Manage and coordinate with multiple stakeholders to ensure alignment and successful implementation of marketing strategies.

  • Provide monthly KPI reports along with insights on marketing performance and ways to improve, optimize campaigns.


  • Bachelor's degree in Marketing, Business, or related field; Master's degree preferred.

  • Proven experience in a senior digital marketing role within the insurance industry.

  • Proven experience running paid campaigns (strategy & implementation).

  • Proven track record of leveraging SEO, SEM, paid search, paid social, and affiliate marketing and other channels to generate leads.

  • Proven experience with AI tools, such as ChatGPT,, Jasper, similar AI tools and other AI tools focused on lead generation.

  • Experience manage freelancers, third-party agencies, and multiple stakeholders.

  • Proven experience on performance marketing metrics and analytics tools.

  • Excellent leadership, communication, management, organization, problem solving, and strategic thinking skills.

  • Proficiency in Google Analytics / GA4, AdWords, CRM software, Dynamics 365, SEMRush, MOZ, Hrefs, and other relevant SEO/SEM tools.

  • Experience managing WordPress websites a plus.

What We Offer

HUB International is proud to present a robust benefits and compensation package that reflects our commitment to our employees. Dependent on your role this package can include: health, dental, and vision coverage; life and disability insurance, ensuring the utmost security for you and your family. Additionally, and dependent on your role, we provide FSA, HSA, and 401(k) account options to support your financial well-being, as well as a comprehensive paid-time-off benefit package to ensure a work-life balance. Eligible positions receive enticing bonuses, equity options, and commissions. Elevate your career with HUB International. Join us now!

Work Location

This role is based in Chicago and works a hybrid schedule with in office work 2-3 days a week.


Department Marketing

Required Experience: 5-7 years of relevant experience

Required Travel: Negligible

Required Education: Bachelor's degree (4-year degree)

HUB International Limited is an equal opportunity and affirmative action employer that does not discriminate on the basis of race/ethnicity, national origin, religion, age, color, sex, sexual orientation, gender identity, disability or veteran's status, or any other characteristic protected by local, state or federal laws, rules or regulations. The EEO is the Law poster and its supplement is available here at

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Hi, we’re HUB.

In a rapidly changing world, we advise businesses and individuals on how to prepare for the unexpected.

When you partner with us, you're at the center of a vast network of experts who will help you reach your goals through risk services, claims management, and compliance support.

And this gives you the peace of mind that what matters most to you will be protected — through unrelenting advocacy and tailored insurance solutions that put you in control.

About HUB International

Headquartered in Chicago, Illinois, HUB International Limited (HUB) is a leading full-service global insurance broker providing property and casualty, life and health, employee benefits, investment and risk management products and services. From offices located throughout North America, HUB’s vast network of specialists provides peace of mind on what matters most by protecting clients through unrelenting advocacy and tailored insurance solutions. For more information, please visit