Hub International Marketing Manager in Chicago, Illinois
In a rapidly changing world, HUB advises businesses and individuals on how to prepare for the unexpected. As one of the world’s largest insurance brokers, our focus is dedicated to providing our customers with the peace of mind that what matters most will be protected — through unrelenting advocacy and tailored insurance solutions that put our clients in control. Our growing team of professionals across North America represents a broad, deep and one-of-a kind aggregation of entrepreneurs and leaders recognized for their excellence throughout the insurance community.
Why Choose HUB?
Throughout our network of more than 450 HUB offices in North America, we offer a competitive, exciting and friendly work environment that strategically positions our employees for longevity and success. At HUB, we believe in investing in the future of our employees, and provide continuous opportunities for growth and development . Our entrepreneurial culture fosters an environment that empowers our people to make the best decisions for our customers and organizations, focusing on expanding the industry knowledge of our insurance professionals to better serve our valued clients. We are committed to providing you with competitive and flexible benefits options that are rooted in your current needs, yet evolves as your needs change over time. Join us in taking the first step toward creating a future that combines a diverse, challenging work environment with financial security and career satisfaction.
This position is responsible for developing and implementing go-to-market strategies to support HUB’s industry specialty practices. They will work closely with internal stakeholders to develop a specialization in several key industries in order to understand how to best to drive brand awareness, and support new business, cross-sell, and customer retention efforts. This role will report to the Marketing Director for Business Insurance and Risk Services.
Work closely with Marketing Director to define and execute marketing plans with key business stakeholders across several industry specialty practices. These plans will cover all key areas of marketing including growing brand awareness, generating leads, driving customer success and retention. Review strategy and results with business leads on a regular basis, and under the direction of Marketing Director, adjust plans accordingly.
Drive content marketing and thought leadership strategies to generate engagement among potential buyers and convert them to sales qualified leads. Ensure consistent, high quality customer experience via email, webinar, e-newsletter, and other channels.
Project-manage the development of high impact thought leadership assets including blogs, case studies, videos and e-books. Work closely with counterparts on the go-to-market team, corporate communications, digital marketing and field marketing to identify new and compelling formats for thought leadership. Works closely with counterparts on sales and risk management teams to ensure the creation of impactful and relevant content.
Develop specialization in key high priority industries in order to understand customer purchasing behavior and industry hot topics.
Bachelor’s degree in Marketing, Communications, or related area.
Minimum of 5 years of experience in a corporate or agency environment with involvement in developing and executing omni-channel B2B go-to-market strategies with quantifiable KPIs.
Proven project management skills, and an ability to manage multiple concurrent projects with overlapping timelines and input from various stakeholders.
Demonstrated success in interacting with senior management on the development of marketing strategies that impact sales and prospecting opportunities.
Basic proofreading and copywriting skills.
Strong attention to detail and keen focus on quality.
Proficiency with Adobe InDesign, Photoshop, and/or Acrobat is a plus.
Required Experience: 5-7 years of relevant experience
Required Travel: No Travel Required
Required Education: Bachelor's degree (4-year degree)
HUB International Limited is an equal opportunity and affirmative action employer that does not discriminate on the basis of race/ethnicity, national origin, religion, age, color, sex, sexual orientation, gender identity, disability or veteran's status, or any other characteristic protected by local, state or federal laws, rules or regulations. The EEO is the Law poster and its supplement is available here athttp://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm.
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Hi, we’re HUB.
In a rapidly changing world, we advise businesses and individuals on how to prepare for the unexpected.
When you partner with us, you're at the center of a vast network of experts who will help you reach your goals through risk services, claims management, and compliance support.
And this gives you the peace of mind that what matters most to you will be protected — through unrelenting advocacy and tailored insurance solutions that put you in control.
About HUB International
Headquartered in Chicago, Illinois, HUB International Limited (HUB) is a leading full-service global insurance broker providing property and casualty, life and health, employee benefits, investment and risk management products and services. From offices located throughout North America, HUB’s vast network of specialists provides peace of mind on what matters most by protecting clients through unrelenting advocacy and tailored insurance solutions. For more information, please visit hubinternational.com.