Hub International Field Marketing Manager in Chicago, Illinois
We are looking for a self-starting individual with strong experience in B2B marketing to execute lead generation and pipeline acceleration marketing strategies for our Central Region. The Field Marketing Manager will be responsible for helping us drive and track revenue through sponsorships, digital advertising, events and targeted live engagements.
The ideal candidate will have excellent organizational skills, be results-driven and have superior attention to detail, especially with analytics. Reporting to the Field Marketing Director, the Field Marketing Manager will develop and execute marketing plans for assigned markets, requiring a unique combination involving strategic “big picture” thinking and tactical execution. If you like the micro and the macro, this job is for you!
Develop and execute strategy for account-based marketing program to a targeted prospect list in conjunction with a robust calling campaign led by sales team
Manage all marketing events in assigned regions including event schedule, venue contracts, registration set up, promotion, day of logistics and follow up (primary point of contact for all vendors, sponsors and hosts for events)
Manage lead generation programs for assigned regions including sponsorships, speaking opportunities and digital advertising or email campaigns
Update subscription lists for email marketing, targeted invitation lists and campaigns in Microsoft Dynamics CRM
Follow up with sales on opportunities and leads generated through marketing initiatives
Track all marketing events and campaigns in Act-On and Microsoft Dynamics CRM
Report on key success metrics weekly, monthly, quarterly and annually (email performance, campaign performance, revenue tracking and pipeline tracking)
Tracks marketing budget and spend for assigned regional activity
Generate monthly slides for regional sales meetings with key data and upcoming/past marketing initiatives
Research/monitor local and regional community events and sponsorships and competitor activity
Track and manage all tasks in project management system (Workfront)
Collaborates with all other members of the regional marketing team and share expertise across all regions, areas of specialty
Solid understanding of strategic marketing programs, including creation, execution, measurement, analysis and reporting
Strong understanding and demonstrated proficiency on leveraging CRM and marketing automation tools (Microsoft CRM & Act-On)
A love for data and reporting
Self-motivated, strong-willed, with a positive attitude who thrives in a fast-paced environment and can react to changing priorities
Organizational skills to manage multiple projects with successful execution
Detail-oriented and the ability to multi-task under tight deadlines
Demonstrated ability to negotiate with vendors/venues to ensure contracts are in scope and on budget
Learns quickly and efficiently and is able to work both independently and as part of a team
Experience managing a team, familiarity with managing within a dotted-line reporting structure preferred
Proficient with Microsoft Office with advanced knowledge of Excel
Project Management software experience a plus (Workfront)
Education and/or Experience:
Bachelor’s degree or higher in business, marketing, communications, or related field or related education
5-7 years of related marketing experience, or an equivalent of education and experience. B2B, insurance brokerage, or related professional services experience preferred.
Ability to work in a matrixed team environment, where the completion of projects depends on collaboration with marketing and practice professionals, often from varying levels and different departments
Strong interpersonal skills and the ability to work with employees of all levels, critical thinking ability with business and marketing aptitude, strong project management and organizational skills, ability to manage internal client expectations and to prioritize and plan work activities, precise attention to detail, and excellent verbal and written communication skills
Join a Winning Team at HUB International
When you join the team at HUB International, you become part of the 5th largest global insurance broker, providing a broad array of property, casualty, risk management, life and health, employee benefits, investment and wealth management products and services. Becoming a part of HUB means that you thrive in an entrepreneurial and fast paced team environment supported by over 12,000 professionals in 450 offices across North America. You will be able to actively contribute to our track record of year over year growth fueled by innovative new products and services, mergers and acquisitions, and a great team of people. As part of our talent engine, you will exemplify our strong core values which drive our unique corporate culture. HUB’s entrepreneurial spirit is evident in our people, products and philanthropic initiatives and we are passionate about our talent!
Required Experience: 5-7 years of relevant experience
Required Travel: Up to 25%
Required Education: Bachelor's degree (4-year degree)
HUB International Limited is an equal opportunity and affirmative action employer that does not discriminate on the basis of race/ethnicity, national origin, religion, age, color, sex, sexual orientation, gender identity, disability or veteran's status, or any other characteristic protected by local, state or federal laws, rules or regulations. The EEO is the Law poster and its supplement is available here athttp://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm.
We endeavor to make this website accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the US Recruiting Team toll-free at (844) 300-9193 orUSRecruiting@hubinternational.com. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Hi, we’re HUB.
In a rapidly changing world, we advise businesses and individuals on how to prepare for the unexpected.
When you partner with us, you're at the center of a vast network of experts who will help you reach your goals through risk services, claims management, and compliance support.
And this gives you the peace of mind that what matters most to you will be protected — through unrelenting advocacy and tailored insurance solutions that put you in control.
About HUB International
Headquartered in Chicago, Illinois, HUB International Limited (HUB) is a leading full-service global insurance broker providing property and casualty, life and health, employee benefits, investment and risk management products and services. From offices located throughout North America, HUB’s vast network of specialists provides peace of mind on what matters most by protecting clients through unrelenting advocacy and tailored insurance solutions. For more information, please visit hubinternational.com.