Hub International Digital Marketing Manager, Web in Chicago, Illinois
HUB International Limited (“HUB”) is the 7th largest global insurance and employee benefits broker, providing a broad array of property, casualty, risk management, life and health, employee benefits, investment and wealth management products and services. With over 10,000 employees in 450 offices throughout North America, HUB has grown substantially, in part due to our industry leading success in mergers and acquisitions.
To drive revenue growth through executing digital marketing strategies that generate leads and promote the HUB brand. Position executes the digital vision and strategy and manages projects and initiatives related to HUB web properties, SEO, paid advertising campaigns, implementing new martech, planning and executing personalization and collaborating with our analytics team to execute regular A/B testing across all of our sites.
This position reports to the Director, Digital Marketing and partners with other members of the marketing team to execute unique personalized customer experiences for our clients resulting in revenue generation and customer satisfaction.
Prioritize, execute and manage steady state and new feature deployments with internal and agency development teams including sprint planning, establishing requirements and UAT testing.
Manage regular website content updates utilizing agency and internal resources. Updates include blogs, press releases, bulletins, and product pages.
Meet regularly with digital analytics team to identify opportunities for testing, personalization and optimization related to lead conversion on the website and work with the other teams necessary to implement tests.
Collaborate to create and execute personalization and testing strategy
Manage and/or implement third-party technology platforms as required. These may include live chat, call tracking, or other types of software required to support lead generation and analytics.
Bachelor or Master’s degree in business, marketing, or similar field
5+ years marketing experience
2+ years working with external agency partners on the client side
Strong leadership skills, ability to perform under the pressure and optimize the team's resources to attain the business goals
Strong strategic vision and ability to execute
Strong people and project management skills
Strong teamwork and partnering skills for cross-group collaboration
Excellent interpersonal and communication skills with all kinds of people at all levels inside and outside the organization.
Strong problem solving skills, independent thinking
Strong decision making skills
Strong drive to seek personal improvement and knowledge of digital marketing
Passion for results and data-driven decision-making in the digital marketing field
Experience working with CMS systems directly and managing someone working in a CMS; basic HTML knowledge a plus
Proficiency with GoogleAnalytics
Experience working with MicrosoftDynamics or Salesforce CRMs as a part of a suite of marketing/sales enablement tools
Strong attention to detail and keen focus on quality
Location: United States, Illinois, Chicago
Required Education: Bachelor's degree (4-year degree)
Required Experience: 5-7 years
Required Travel: Negligible
Date published: 1-May-2018
HUB International Limited is an equal opportunity and affirmative action employer that does not discriminate on the basis of race/ethnicity, national origin, religion, age, color, sex, sexual orientation, gender identity, disability or veteran's status, or any other characteristic protected by local, state or federal laws, rules or regulations. The EEO is the Law poster and its supplement is available here at http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .
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